Nation Branding
The Eurovision Song Contest is a TV broadcasting, international song contest watched by millions of viewers around the world. The three-minute performances allow countries to showcase themselves to a variety of people. It offers a chance for nation branding, allowing countries to convey their own images on their own terms (Jordan, 2014). Some countries use Eurovision for the benefits of exposure to its culture, expressing its political stances, or using the opportunity to educate individuals who are unfamiliar with where their country is located. Belarus has been participating in Eurovision since 2004 and has yet to win. In this blog post, I will be examining Belarus’ view towards national branding on Eurovision. Do they take it seriously? Who gets involved? And how well is it represented on stage? Through these questions, I will also be determining if there are any alignments with its national iden...